Our Story: Building the Foundation for Ethiopian Fitness

The Gap We Saw

In Ethiopia, a fitness influencer with 100,000+ followers has immense reach, but their revenue is often locked within their city. We saw the untapped potential: a market of talented professionals ready to scale but lacking the digital tools to do so.

The Bridge We Built

Warka Fitness was founded to build that essential bridge. We are pioneering the concept of digital fitness products in Ethiopia, turning local expertise into global, scalable businesses. Like the iconic Warka tree, we provide the strong foundation from which our fitness community can grow and flourish.

The Future We Empower

We are more than an agency; we are your strategic partner in growth. We supply the strategy, technology, and guidance to transform your knowledge into products like training PDFs and online coaching systems. Our mission is to ensure Ethiopia's fitness leaders are no longer limited by geography but are empowered by digital opportunity.